Premium gifting Rockit has launched a premium gifting format in China as part of a three-year growth strategy, presenting a clear outbound opportunity to target gifting moments, corporate gifts, and premium retail channels in multiple territories.

Year-round supply With apples grown in eight territories and year-round supply from New Zealand, Rockit can support channel partners and retailers that require consistent stock across seasons, reducing stockouts for specialty snack shelves and impulse buy displays.

China market focus Aggressive expansion in Greater China through new product formats (Gold Selection) and dedicated leadership suggests a high-potential focal point for distributors, e-commerce platforms, and on-the-ground sales teams seeking entry or expansion in the Chinese snack category.

Strategic leadership Recent leadership appointments including a future CEO and a General Manager for Greater China indicate a strengthened organizational capability for scalable partnerships, contracts, and large-volume export deals with retailers, distributors, and foodservice channels.

Brand and partnerships Active collaborations in entertainment licensing and social impact initiatives (DreamWorks Kung Fu Panda, Special Olympics) open doors for co-branded promotions, experiential marketing, and cause-related selling opportunities to differentiate retailers and boost category engagement.