Niche OFCCP focus Target federal contractor clients seeking OFCCP compliance services, affirmative action plan design, and related regulatory training. Roffman Horvitz, PLC specializes in OFCCP audits and compliance, presenting a clear market fit for government contractor employers needing expert outside counsel.

Small firm agility Leverage lean operations and value-driven pricing to appeal to mid-market government contractors who require specialized expertise without the cost of larger firms. Emphasize cost efficiency and tailored service delivery as a differentiator.

Regulatory training Promote training offerings on Internet Applicant, Veteran and Disability regulations, Fair Pay and Safe Workplaces, and other OFCCP obligations to generate recurring engagements beyond audits, including ongoing compliance education for HR teams.

Tech-enabled delivery Highlight the firm's investment in hardware, software, and data analytics to deliver efficient compliance solutions. Use tech stack strengths to support data-driven affirmative action plan design and audit preparation, appealing to data-conscious clients.

Growth through referrals Position the firm to compete with mid-sized national firms by targeting existing and prospective federal contractors in the client ecosystem; emphasize strong niche reputation, proven OFCCP track record, and cost-effective outside counsel as a compelling value proposition.