Rogers Athletic Co. Email Format

Sporting Goods ManufacturingMichigan, United States11-50 Employees

Rogers Athletic Co. is a sporting goods manufacturer based in Farwell, Michigan, with a history dating back to 1968. The company specializes in football training equipment, producing sleds and dummies used in practice to develop technique and strength while emphasizing safety. Its products serve coaches and athletes across youth, high school, college, and professional levels, addressing the need for consistent, technique-focused training as part of preparation for competitions. Operating within the athletic training and conditioning segment, Rogers Athletic positions itself as a provider of durable equipment intended to support long-term athlete development and safer training environments. The business is relatively small in scale, reflecting a regional manufacturing footprint focused on its niche in football training devices.

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