Acquired Assets Recent asset sale to Mittera Group suggests Rogers Printing’s capabilities and client base may be integrated or re-sold through Mittera channels. This presents a sales opportunity to engage with Mittera for bundled services, and to explore transitional contracts or replacement services for former Rogers customers.

Sustainability Edge Environmentally conscious operations and FSC certification position Rogers Printing as a preferred partner for brands prioritizing sustainability. Use this to target eco-conscious advertisers and packaging clients seeking certified printing and sustainable procurement.

Full-Service Offering Capabilities span design, printing, catalogs, marketing services, data management, mailing, fulfillment, and digital marketing. Opportunities exist to upsell integrated marketing programs that combine print with digital campaigns and analytics for a seamless customer experience.

Mid-Market Focus With revenue in the $50M–$100M range and a mid-sized employee base, Rogers is positioned between smaller print shops and large multinationals. Target mid-market brands and regional marketers seeking personalized service, rapid turnaround, and flexible fulfillment.

Tech & Analytics Exposure to DreamWeaver, PHP, Google Analytics, and data management capabilities enables data-driven campaigns and personalized direct mail. Leverage analytics and website/digital marketing strengths to propose performance-driven print plus digital bundles to existing customers and new prospects.