Market Positioning Rogers Stereo has established a strong presence in the Upstate South Carolina region as a premier provider of car audio, video, and custom vehicle accessories, positioning itself for local expansion or cross-promotional opportunities.

Customer Experience Focus With a mission to deliver superior customer service, there is an opportunity to leverage this reputation by promoting high-quality, personalized product packages to differentiate from larger competitors.

Technological Engagement Utilizing digital tools like Facebook Pixel, Google Analytics, and Microsoft 365 indicates active online marketing and data tracking, which can be expanded to target niche customer segments and increase online sales.

Product Diversification Offering a broad range of products from premium leather seats to navigation systems creates opportunities for upselling and cross-selling customized vehicle solutions to existing clients.

Growth Potential With revenue estimated between 10 and 25 million dollars and a relatively small team, scaling operations or forming strategic partnerships with similar companies can unlock additional market share in the automotive accessories industry.