ROIALTY
Technology, Information and InternetLombardy, Italy2-10 Employees
ROIALTY, part of Maps S.p.A., provides a real-time marketing platform for personalized customer engagement and digital loyalty programs. Based in Milan, Lombardy, with offices in Parma, the company enables profile-driven journeys across digital and physical channels to improve loyalty and measure ROI. The platform supports omnichannel interactions triggered by various touchpoints, using contextual data to deliver timely calls to action and employing gamification elements such as missions and rewards to sustain engagement. It targets brands and organizations seeking to unify experiences across channels and to understand the impact of their marketing efforts. In 2019, ROIALTY announced OneVoice, a social listening and analytics solution. It counts a network of agency and technology partners, including Accenture Interactive, Digital PR Hill Knowlton, WPP Maxus Global, Wundermann, and Yourfuture.