Cross Sell Opportunities Leverage Canal’s extensive catalog to upsell existing Rokt advertisers with 1,900+ brands, creating a compelling 3P inventory proposition alongside Rokt Ads and post-purchase monetization tools. Position as a bundled value offer that drives incremental revenue for brands already investing in the Rokt ecosystem.

Mid Market Targeting Target mid-market DTC brands seeking scalable catalog expansion without managing fulfillment. Highlight Canal Affiliate and recent TikTok Shop collaborations as cost-effective growth channels to accelerate their reach and sales, aligning with brands aiming to scale social and creator-led campaigns.

Platform Partnerships Capitalize on proven platform integrations such as BigCommerce and TikTok Shop to position Canal as the preferred catalog extension. Propose joint GTM with additional ecommerce platforms (for example Shopify) to reduce onboarding friction and broaden the addressable market for third-party merchandise.

Monetization Synergy Emphasize monetization potential beyond initial purchases by leveraging Rokt’s Aftersell and Upcart within the Canal workflow. Offer brands and partners a path to grow revenue through post-purchase cross-sell of third-party products powered by Canal inventory.

Global Brand Network Leverage the global brand network and the backing of Rokt to pursue international expansion and cross-border opportunities. Approach international brands seeking broader distribution as well as mid-market players aiming to scale beyond their current markets.