Rokt Catalog (formerly Canal)

Software DevelopmentSan Francisco, United States11-50 Employees

Rokt Catalog (formerly known as Canal) is a distributed commerce platform helping brands and ecommerce partners grow together. 

Built by the Canal team and now part of the Rokt ecosystem, Rokt Catalog enables merchants of all kinds to expand their product assortment through curated third-party inventory‒without managing fulfillment, inventory, or supply onboarding. With a catalog of over 1,900+ top-tier brands, like Jonathan Adler, Illesteva, Kodak, Anine Bing, and Italic, merchants can find high-converting 3P merchandise.

For brands, it opens new performance-driven channels to reach high-intent customers during selection and point of purchase. 

Our technology powers both marketplace expansion and post-purchase monetization across the Rokt suite‒including Rokt Ads, Aftersell, and Upcart. 

In 2025, Canal was acquired by Rokt. Still the same team and same mission, just even more powerful as part of Rokt.

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