Programmatic Advertising Leverage Roku's scale across streaming devices to offer both direct and programmatic ad campaigns on the Roku Channel and partner apps. The platform's ad tech heritage and partnerships with DSPs enable targeted, measurable campaigns and cross-device reach, appealing to advertisers seeking awareness and response outcomes.

Original Content Sponsorship Capitalize on exclusive Roku Originals on The Roku Channel by offering sponsorships and branded integrations that align with a brand's storytelling. Advertisers can co-create or sponsor episodes, placements within content, and cross-promotions across the Roku ecosystem to drive awareness and engagement.

Sports Live Partnerships Explore sponsorships and targeted campaigns around the Sports experience, leveraging live and upcoming events to reach engaged viewers. Partnerships with leagues, teams, and event organizers can activate banners, takeovers, and sponsored content aligned with live streams and highlights.

Hardware OS Partnerships Extend sales through partnerships with hardware manufacturers and retailers to bundle Roku devices and distribute The Roku Channel as a standard offering. The Roku OS also enables potential enterprise and digital signage deployments, opening a channel for managed streaming solutions and white-label ad experiences across environments.

Analytics Services Offer advertisers access to measurement, audience insights, and optimization tools built on Roku's expansive streaming data and reliable infrastructure. Partnerships with agencies and brands can be structured around data-informed campaigns, cross-screen attribution, and customized dashboards to improve ROAS.