Insights

Expansion opportunity Roldão Atacadista is actively expanding beyond its 40 São Paulo stores, signaling ongoing growth potential and opportunities to introduce new supplier partnerships, joint promotions, and regional distribution support as their footprint scales.

Professional buyer The company values training and career development, with a focus on qualified personnel, which suggests receptiveness to supplier-led training programs, co-branded education, and value-add services for store operations teams to improve shoulder-to-top line performance.

Digital & data Utilizes Power BI, Qlik, Google Sheets and ad tech like Meta Ads Manager and Pixel, indicating a data-driven purchasing and marketing approach; opportunity to offer analytics dashboards, demand forecasting, targeted promotions, and inventory optimization solutions.

Financial momentum With annual revenue in the tens of millions and a broad employee base, Roldão represents a sizeable wholesale partner capable of scaling private label programs, supplier rebates, and tiered discount structures to improve margins for both parties.

Market position Strong reputation in the Brazilian wholesale and autosserviço segments, evidenced by awards for customer satisfaction; potential to position suppliers as preferred partners for flagship promotions, loyalty-driven campaigns, and co-branded shopper experiences.

Similar companies to Roldão Atacadista

Roldão Atacadista Tech Stack

Roldão Atacadista uses 8 technology products and services including Meta, Hotjar, Google Data Studio, and more. Explore Roldão Atacadista's tech stack below.

  • Meta
    Advertising
  • Hotjar
    Analytics
  • Google Data Studio
    Business Intelligence
  • Tableau
    Business Intelligence
  • RSS
    Content Management System
  • FancyBox
    Javascript Libraries
  • Google Sheets
    Office Suites
  • Adobe Creative Suite
    Visualisation Software

Media & News

Roldão Atacadista's Email Address Formats

Roldão Atacadista uses at least 1 format(s):
Roldão Atacadista Email FormatsExamplePercentage
First.Last@roldao.com.brJohn.Doe@roldao.com.br
91%
FLast@roldao.com.brJDoe@roldao.com.br
7%
First.Middle@roldao.com.brJohn.Michael@roldao.com.br
2%

Frequently Asked Questions

What is Roldão Atacadista's phone number?

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You can contact Roldão Atacadista's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Roldão Atacadista's official website and social media links?

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Roldão Atacadista's official website is roldao.com.br and has social profiles on LinkedIn.

What is Roldão Atacadista's NAICS code?

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Roldão Atacadista's NAICS code is 42 - Wholesale Trade.

How many employees does Roldão Atacadista have currently?

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As of July 2026, Roldão Atacadista has approximately 5K employees across 4 continents, including South AmericaNorth AmericaEurope. Key team members include Ceo: E. R.Cfo: S. H. P.Head De Recursos Humanos: D. D. F. M.. Explore Roldão Atacadista's employee directory with LeadIQ.

What industry does Roldão Atacadista belong to?

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Roldão Atacadista operates in the Wholesale industry.

What technology does Roldão Atacadista use?

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Roldão Atacadista's tech stack includes MetaHotjarGoogle Data StudioTableauRSSFancyBoxGoogle SheetsAdobe Creative Suite.

What is Roldão Atacadista's email format?

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Roldão Atacadista's email format typically follows the pattern of First.Last@roldao.com.br. Find more Roldão Atacadista email formats with LeadIQ.

When was Roldão Atacadista founded?

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Roldão Atacadista was founded in 2000.
Roldão Atacadista logo

Roldão Atacadista

WholesaleBrazil5001-10000 Employees

Roldão Atacadista operates as a Brazilian wholesale retailer focused on food products, delivering through self-service and wholesale formats. Based in São Paulo, the company has been active for about 24 years, tracing its origins to the Freguesia do Ó neighborhood, and runs around 40 stores in São Paulo as part of an ongoing expansion. It serves a diverse customer base, including micro, small, and large businesses as well as families, by offering a broad range of products at competitive prices. The organization emphasizes workforce development, providing ongoing training and career opportunities for its staff, supported by a sizable multi-site operation.

In the Brazilian wholesale and grocery sector, Roldão Atacadista positions itself as a dependable supplier capable of strengthening purchasing power for both merchants and households. Core values—cooperation, integrity, and determination—guide its actions and decisions. The company has earned industry recognition, including the Instituto MESC champion title for wholesale customer satisfaction in 2023 and a listing among the 100 best companies in customer satisfaction in 2023, as well as ABRAS placing it 28th in 2024; it has also received a Professional of the Year award in the finance management category and holds the Selo Feedback Gupy for candidate experience. The business is expanding its footprint and actively hiring to support growth.

Section iconCompany Overview

Phone number
NAICS Code
42 - Wholesale Trade
Founded
2000
Employees
5001-10000

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Roldão Atacadista's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Roldão Atacadista's revenue is estimated to be in the range of $10M$25M

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