Mid-market scale Target mid-sized consumer goods manufacturers with revenues in the low-to-mid tens of millions and a workforce under 200 to position Hagen as a compatible supplier for mid-market channels and private label opportunities.

Pet-focused positioning With peers in pet nutrition and related categories, pursue opportunities in pet care product lines, accessories, and seasonal promotions through distribution partners and co-branding initiatives to expand Hagen’s reach.

US footprint Leverage the Massachusetts-based operations to emphasize fast lead times, domestic supply capabilities, and proximity to Northeast retailers for rapid SKU introductions and pilot programs.

Growth-adjacent partnerships Explore collaborations with larger pet care ecosystems and contract manufacturers seeking reliable US suppliers, offering Hagen as a scalable manufacturing and fulfillment partner for private label or white-label lines.

Financially lean expansion With annual revenue in the low-to-mid millions, present flexible pricing, volume discounts, and KPI-based performance ceilings to win initial contracts while building toward larger multi-year agreements.