Insights

Market exit The company recently closed its remaining retail shops in Bexley and Upper Arlington, signaling a shift away from brick-and-mortar in the near term. This presents an opportunity to engage in partnerships or wholesale distribution to expand reach through online-first or third-party channels, leveraging their existing brand and catalog.

Revenue range With annual revenue in the 1 to 10 million range, there is room to position mid-market B2B opportunities such as wholesale, co-branded product lines, or regional distributors to scale sales, while tailoring packages that fit a smaller operations footprint.

Tech stack A diverse tech stack including AWS, PWA, Tailwind, and LiveChat indicates an e-commerce and digital customer experience focus. This suggests readiness for enhanced online partnerships, API integrations, and digital marketing collaborations to drive direct-to-consumer or retailer sales.

Customer focus The company emphasizes community, health, and social impact in its mission. This alignment creates openings for sponsorships, co-marketing with local clubs, charity events, and bundle offers that resonate with their values while expanding brand exposure.

Growth opportunities With a small team and a 12-year history, there is potential to scale via regional distributors, multi-brand dealership agreements, or white-label manufacturing partnerships. Target channels include specialty sporting goods retailers and bike shops seeking curated, high-quality builds.

Similar companies to roll: Bicycle Company

roll: Bicycle Company Tech Stack

roll: Bicycle Company uses 8 technology products and services including Crazy Egg, Amazon Web Services, Google Workspace, and more. Explore roll: Bicycle Company's tech stack below.

roll: Bicycle Company's Email Address Formats

roll: Bicycle Company uses at least 2 email formats:
roll: Bicycle Company Email FormatsExamplePercentage
FirstLast@rollbicycles.comJohnDoe@rollbicycles.com
90%
First@rollbicycles.comJohn@rollbicycles.com
10%

Frequently Asked Questions

What is roll: Bicycle Company's official website and social media links?

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roll: Bicycle Company's official website is rollbicycles.com and has social profiles on LinkedIn.

How much revenue does roll: Bicycle Company generate?

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As of September 2026, roll: Bicycle Company's annual revenue is estimated to be $1M - $10M.

What is roll: Bicycle Company's NAICS code?

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roll: Bicycle Company's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does roll: Bicycle Company have currently?

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As of September 2026, roll: Bicycle Company has approximately 6 employees across 1 continents, including North America. Key team members include Director Of Sales And Community Partnerships: B. W. Explore roll: Bicycle Company's employee directory with LeadIQ.

What industry does roll: Bicycle Company belong to?

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roll: Bicycle Company operates in the Sporting Goods Manufacturing industry.

What technology does roll: Bicycle Company use?

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roll: Bicycle Company's tech stack includes Crazy Egg, Amazon Web Services, Google Workspace, Mailchimp, LiveChat, Klaviyo, Apple Pay and Venmo.

What is roll: Bicycle Company's email format?

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roll: Bicycle Company's email format typically follows the pattern of FirstLast@rollbicycles.com. Find more roll: Bicycle Company email formats with LeadIQ.

When was roll: Bicycle Company founded?

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roll: Bicycle Company was founded in 2006.
roll: Bicycle Company logo

roll: Bicycle Company

Sporting Goods ManufacturingOhio, United States2-10 Employees

roll: Bicycle Company operates within the sporting goods manufacturing sector, focusing on the design, construction, and sale of bicycles. The company emphasizes the idea that riding can positively impact individuals and communities by enabling social connection, physical health, and engagement with local environments, and it seeks to provide bicycles that reflect high personal standards and rider needs.
Based in Columbus, Ohio, the organization has a small team and a history rooted in storefronts with a mission cultivated over more than a decade. Its customer base includes everyday riders who value community activities, family time, and riding for causes, and the business positions itself as a maker that aims to offer a ride that aligns with each customer’s preferences. A recent development noted is the closure of remaining retail shops in Bexley and Upper Arlington, reflecting a shift in its physical presence while continuing the broader objective of connecting people to cycling experiences.

Section iconCompany Overview

NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2006
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    roll: Bicycle Company's revenue is estimated to be in the range of $1M - $10M

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