Evolving Retail Strategy The company's recent closure of retail locations indicates a shift toward online sales channels, presenting opportunities to offer digital marketing, e-commerce optimization solutions, or direct-to-consumer sales enhancements to support their new retail model.

Mid-Size Market Focus With a revenue range of 1 to 10 million and a relatively small team, there is potential for tailored lower-cost technology solutions, marketing automation, and supply chain support to help scale their operations efficiently.

Community Engagement The company's mission emphasizes connecting people through cycling, suggesting opportunities to collaborate on community-focused campaigns, loyalty programs, or local event sponsorships that align with their brand values.

Digital Infrastructure Needs Their use of various tech stacks like Google Tag Manager and Klaviyo indicates an existing digital focus, which could be expanded with analytics, customer engagement tools, or website optimization services to enhance their online presence.

Growth Potential As a company with a clear mission and a dedicated customer base, there are prospects to introduce product innovation support, bespoke marketing campaigns, or partnership opportunities to accelerate brand visibility and market penetration.