Marketing Optimization Leverage existing Google Analytics data to audit inbound leads and conversion funnels, then implement CRM integration and automated follow ups to boost showroom visits and online appointments.

Tech Modernization The current stack relies on legacy tools like jQuery and Moment.js; propose frontend modernization and CRM/ERP integrations to streamline inventory management, pricing, and customer data across Buick, GMC and Honda brands.

Market Growth As a small regional dealer near Titusville, there is scope to expand local digital campaigns and cross brand promotions to drive foot traffic and improve the mix of Buick, Honda, and GMC inventory.

Financial Upsell Increase per vehicle revenue with financing options, extended warranties, maintenance plans, and service contracts by partnering with lenders and warranty providers and implementing proactive service reminders.

Customer Excellence Differentiate with a personalized buying experience by offering loyalty programs, flexible service hours, and concierge purchasing; implement inbound lead routing and follow ups to shorten the sales cycle.