Longstanding local Established in 1973 and positioned as Central Wisconsin's largest refrigeration, electrical and HVAC contractor, this family-owned, second-generation business presents a stable, trusted partner for recurring maintenance, upgrades, and cross-sell opportunities to commercial and residential clients in the region.

Full service lead Offering sales and service for both commercial and residential equipment plus electrical install and repair creates multiple sales angles: upsell bundled service agreements, equipment lifecycle replacements, and electrical scope expansions on new builds or retrofit projects.

Small team, big reach With a lean crew of 2-10 employees, there is a clear opportunity to position managed service programs, remote monitoring, and efficiency-focused maintenance packages to optimize technician utilization and create scalable add-on revenue.

Digital presence Active tech stack including Google tracking, HubSpot, WordPress, and marketing platforms suggests openness to CRM-driven outreach, lead nurturing, and targeted campaigns to capture both residential and commercial opportunities across Central Wisconsin.

Financial scope Revenue in the range of one to ten million indicates a mid-market contractor with potential for larger project work and cross-region expansion partnerships; align sales efforts with mid-size commercial clients and facility managers seeking reliable, single-source service providers.