Insights

Growth funding Roojai secured a US$60 million Series C led by Apis Partners and Asia Partners, signaling strong growth momentum and validation from investors. This presents an opportunity to approach more strategic partners and reinsurers aligned with a scale-up insurance player.

Digital momentum As a full stack digital insurer with recent Salesforce partnership and cloud-based tech stack, Roojai emphasizes digital distribution, data-driven pricing, and customer experience enhancements, making them a prime target for collaboration on API integrations, data analytics services, and digital marketing partnerships.

EV market focus Roojai launched Electric Vehicle Car Insurance to support EV adoption, indicating a strategic push into green mobility. This opens opportunities with EV manufacturers, charging networks, and fleet operators for bundled insurance and cross-sell potential.

Regional expansion Roojai operates in Thailand and Indonesia with online comparison brokers and MGAs, suggesting appetite for regional partnerships, cross-border reinsurers, and distribution deals to consolidate presence in Southeast Asia.

Governance signals Board appointments including an independent director and a new chairman reflect governance maturation and readiness for larger business deals, governance-compliant partnerships, and enterprise-grade commercial arrangements with insurers, brokers, and tech platforms.

Similar companies to Roojai

Roojai Tech Stack

Roojai uses 8 technology products and services including Microsoft Clarity, Salesforce Lightning, Tableau, and more. Explore Roojai's tech stack below.

Media & News

Roojai's Email Address Formats

Roojai uses at least 4 email formats:
Roojai Email FormatsExamplePercentage
First@roojai.comJohn@roojai.com
56%
First.Last@roojai.comJohn.Doe@roojai.com
26%
Last@roojai.comDoe@roojai.com
13%
FirstLa@roojai.comJohnDo@roojai.com
5%

Frequently Asked Questions

What is Roojai's official website and social media links?

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Roojai's official website is roojai.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Roojai generate?

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As of August 2026, Roojai's annual revenue is estimated to be $500M - $1B.

What is Roojai's SIC code and NAICS code?

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Roojai's SIC code is 6411 - Insurance Agents, Brokers, and Service and NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Roojai have currently?

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As of August 2026, Roojai has approximately 402 employees across 3 continents, including Asia, Europe and Oceania. Key team members include Ceo Indonesia: B. F., Ceo: N. F. and Cio: P. L. R. Explore Roojai's employee directory with LeadIQ.

What industry does Roojai belong to?

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Roojai operates in the Insurance industry.

What technology does Roojai use?

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Roojai's tech stack includes Microsoft Clarity, Salesforce Lightning, Tableau, Shopify, Atlassian Jira, SEMrush, Heroku and Microsoft Teams.

What is Roojai's email format?

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Roojai's email format typically follows the pattern of First@roojai.com. Find more Roojai email formats with LeadIQ.

How much funding has Roojai raised to date?

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As of August 2026, Roojai has raised $109M in funding. The last funding round occurred on Apr 28, 2023 for $42M.

When was Roojai founded?

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Roojai was founded in 2016.
Roojai logo

Roojai

InsuranceChon Buri, Thailand201-500 Employees

Roojai is a Thailand-based insurance company founded in 2016 that focuses on digital, accessible general insurance products. The Roojai Group comprises Roojai Insurance (Thailand), a full-stack digital general insurer; MrKumka (Thailand), an online car insurance comparison broker; Lifepal (Indonesia), an online general insurance comparison broker; and Roojai Indonesia, a general insurance MGA. The company is headquartered in Si Racha, Chon Buri, Thailand, and employs 201-500 people. It operates through its website at roojai.com. In 2025, Roojai announced a US$60 million Series C funding round, co-led by Apis Partners and Asia Partners, and pursued related corporate developments including a Salesforce partnership, board appointments, and the launch of Electric Vehicle Car Insurance.

Section iconCompany Overview

Website
roojai.com
SIC Code
6411 - Insurance Agents, Brokers, and Service
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2016
Employees
201-500

Section iconFunding & Financials

  • $109M

    Roojai has raised a total of $109M of funding over 3 rounds. Their latest funding round was raised on Apr 28, 2023 in the amount of $42M as a Series B.

  • $500M - $1B

    Roojai's revenue is estimated to be in the range of $500M - $1B

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