Growing Market Presence Roompot has expanded from a single Zeeland park to a portfolio of over 200 holiday parks across 11 countries, indicating a significant opportunity to tailor cross-border marketing and expand partnerships in multiple European markets.

Family-Centric Brand With a strong focus on family and children's wellbeing through the Koos Foundation, there is potential to develop targeted family packages, personalized experiences, and community engagement programs that resonate deeply with this customer segment.

Digital Engagement Utilizing tech platforms like Hotjar, PWA, and TripAdvisor, Roompot emphasizes digital presence and customer feedback, creating avenues for enhancing online marketing, service personalization, and reputation management strategies to boost bookings.

Financial Growth Prospects With a revenue estimated between 50 and 100 million USD and a sizable employee base, there exists scope to introduce specialized and upselling opportunities, including premium services and new accommodation options, to increase revenue per customer.

Sustainable Expansion Given its longstanding tradition and recent growth, Roompot presents opportunities for sustainable tourism initiatives, eco-friendly accommodation offerings, and partnerships aligned with environmental responsibility that attract eco-conscious travelers.