Insights

Growing Corporate Wellness Market Root’s focus on clinically validated functional medicine and personalized health plans positions it well within the expanding corporate wellness sector, presenting opportunities to collaborate with employers seeking scalable, preventative health solutions for their workforce.

Technology-Driven Engagement Utilizing advanced lab screening and virtual consultations, Root’s innovative tech-enabled approach can be tailored to healthcare providers and insurance companies aiming to enhance member engagement, reduce claims, and improve health outcomes through digital health services.

Strategic Investor Interest The significant increase in institutional ownership, including from major funds like the New York State Common Retirement Fund, indicates strong investor confidence, offering a potential opening to partner in financial growth initiatives or co-developing health technology solutions.

Financial Growth Potential With revenue estimates between 50 million and 100 million dollars and recent active investor participation, marketing campaigns emphasizing Root’s innovative health benefits could attract enterprise customers and health plans looking for cutting-edge, preventative care options.

Industry Presence & Events Participation in industry conferences and public disclosures of financial results signal an active market presence; sales efforts targeting companies attending these events or aligned with financial and insurance sectors could increase strategic partnerships and client acquisition opportunities.

Similar companies to Root

Root Tech Stack

Root uses 8 technology products and services including Google Ads, WordPress, Font Awesome, and more. Explore Root's tech stack below.

  • Google Ads
    Advertising
  • WordPress
    Content Management System
  • Font Awesome
    Font Scripts
  • jQuery
    Javascript Libraries
  • UPS
    Logistics
  • Google Tag Manager
    Tag Management
  • Nginx
    Web Servers
  • Facebook
    Widgets

Media & News

Root's Email Address Formats

Root uses at least 1 format(s):
Root Email FormatsExamplePercentage
First@rootfunctionalmedicine.comJohn@rootfunctionalmedicine.com
50%
First@rootfunctionalmedicine.comJohn@rootfunctionalmedicine.com
50%

Frequently Asked Questions

Where is Root's headquarters located?

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Root's main headquarters is located at 1003 Lake Drive Southeast Grand Rapids, Michigan 49506 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Root's stock symbol?

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Root is a publicly traded company; the company's stock symbol is ROOT.

What is Root's official website and social media links?

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Root's official website is rootfunctionalmedicine.com and has social profiles on LinkedIn.

What is Root's NAICS code?

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Root's NAICS code is 62 - Health Care and Social Assistance.

How many employees does Root have currently?

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As of February 2026, Root has approximately 22 employees across 2 continents, including North AmericaEurope. Key team members include Chief Medical Officer: E. C.Chief Creative Officer: K. S.Vice President Of Engineering: A. A.. Explore Root's employee directory with LeadIQ.

What industry does Root belong to?

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Root operates in the Hospitals and Health Care industry.

What technology does Root use?

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Root's tech stack includes Google AdsWordPressFont AwesomejQueryUPSGoogle Tag ManagerNginxFacebook.

What is Root's email format?

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Root's email format typically follows the pattern of First@rootfunctionalmedicine.com. Find more Root email formats with LeadIQ.

When was Root founded?

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Root was founded in 2022.

Root

Hospitals and Health CareMichigan, United States11-50 Employees

Root created the category: root cause health benefits. We deliver clinically validated functional medicine for employers. We combine advanced lab screening, board-certified MD/DO care, and registered dietitians inside one virtual program that improves metabolic, thyroid, gut, autoimmune conditions and hormonal health at scale. Employers use Root to prevent costly claims, increase retention, and give people a benefit they love using.

What we provide
• Advanced lab panel with clinician insights for every enrolled employee
• Virtual visits with top functional medicine doctors and dietitians
• Personalized plans for nutrition, supplements or medications, and lifestyle
• Engagement tools, reminders, and human follow-through

Section iconCompany Overview

Headquarters
1003 Lake Drive Southeast Grand Rapids, Michigan 49506 United States
Stock Symbol
ROOT
NAICS Code
62 - Health Care and Social Assistance
Founded
2022
Employees
11-50

Section iconFunding & Financials

  • $50M$100M

    Root's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Root's revenue is estimated to be in the range of $50M$100M

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