Insights

Innovative Healthcare Model Root Functional Medicine has pioneered a unique category focused on root cause health benefits, leveraging advanced lab testing and virtual care to improve employee health outcomes, offering a compelling value proposition for employers seeking holistic wellness solutions.

Expanding Customer Base The company recently formed strategic partnerships, such as with Array of Engineers, indicating a strong interest from organizations to adopt personalized, root-cause healthcare programs, creating opportunities to target similar health-conscious employer segments.

Recent Funding & Growth With a successful $4 million seed round and the launch of a new membership platform 'Root Access,' there is significant potential to upsell new services and expand market reach through enhanced offerings and technological development.

Technological Integration Utilizing robust tech infrastructure like AWS, Ruby on Rails, and a dedicated online platform, Root is well-positioned to scale digital health services and provide data-driven, personalized solutions to a growing demographic focused on preventive healthcare.

Market Position & Revenue As a company generating between one to ten million dollars in revenue within a niche market of functional healthcare, there are substantial opportunities to expand into larger corporate clients and diversify offerings to increase revenue streams.

Similar companies to Root

Root Tech Stack

Root uses 8 technology products and services including Google AdSense, Open Graph, RSS, and more. Explore Root's tech stack below.

  • Google AdSense
    Advertising
  • Open Graph
    Content Management System
  • RSS
    Content Management System
  • Google Fonts API
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • UPS
    Logistics
  • Google Tag Manager
    Tag Management
  • Nginx
    Web Servers

Media & News

Root's Email Address Formats

Root uses at least 1 format(s):
Root Email FormatsExamplePercentage
First@rootfunctionalmedicine.comJohn@rootfunctionalmedicine.com
100%

Frequently Asked Questions

Where is Root's headquarters located?

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Root's main headquarters is located at 1003 Lake Drive Southeast Grand Rapids, Michigan 49506 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Root's stock symbol?

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Root is a publicly traded company; the company's stock symbol is ROOT.

What is Root's official website and social media links?

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Root's official website is rootfunctionalmedicine.com and has social profiles on LinkedIn.

What is Root's NAICS code?

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Root's NAICS code is 62 - Health Care and Social Assistance.

How many employees does Root have currently?

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As of June 2026, Root has approximately 25 employees across 2 continents, including North AmericaEurope. Key team members include Chief Medical Officer: E. C.Chief Creative Officer: K. S.Vice President Of Engineering: A. A.. Explore Root's employee directory with LeadIQ.

What industry does Root belong to?

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Root operates in the Hospitals and Health Care industry.

What technology does Root use?

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Root's tech stack includes Google AdSenseOpen GraphRSSGoogle Fonts APIjQuery MigrateUPSGoogle Tag ManagerNginx.

What is Root's email format?

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Root's email format typically follows the pattern of First@rootfunctionalmedicine.com. Find more Root email formats with LeadIQ.

When was Root founded?

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Root was founded in 2022.

Root

Hospitals and Health CareMichigan, United States11-50 Employees

Root operates in the hospitals and health care sector, offering a clinically validated functional medicine program designed for employers. The service combines comprehensive laboratory screening with care from board-certified physicians and registered dietitians delivered through a virtual platform, targeting metabolic, thyroid, gut, autoimmune, and hormonal health at scale. The model emphasizes root-cause insights to translate clinical findings into personalized health plans.

Its customers are employers looking to prevent costly medical claims, improve employee retention, and provide a benefits offering that workers actually use. Root is based in Grand Rapids, Michigan, and operates with a small to mid-sized team. The program includes an advanced lab panel with clinician insights for each enrolled employee, virtual visits with functional medicine specialists, customized plans for nutrition, supplements or medications, and lifestyle guidance, along with tools to sustain engagement, reminders, and follow-up support.

Section iconCompany Overview

Headquarters
1003 Lake Drive Southeast Grand Rapids, Michigan 49506 United States
Stock Symbol
ROOT
NAICS Code
62 - Health Care and Social Assistance
Founded
2022
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Root's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Root's revenue is estimated to be in the range of $1M$10M

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