Insights

Strategic Partners Leverage Root's emphasis on employer-delivered functional medicine to target B2B sales opportunities with large employers seeking preventive health benefits and reduced claims.

Embedded Growth Capitalize on Root’s existing distribution via partnerships (e.g., Carvana) to propose co-marketing or white-label opportunities that broaden reach into employer benefits programs.

Clinical Excellence Position Root’s clinically validated lab screening, MD/DO care, and dietitian support as a differentiator to prospects seeking high-quality, scalable wellness solutions with measurable health outcomes.

Tech Enablement Highlight the virtual program and engagement tools as a scalable, low-friction solution for remote or hybrid workforces, enabling easy onboarding and sustained participation.

Financial Fit Align Root’s cost-savings narrative with mid-market to enterprise prospects by proving potential reduction in medical claims and improved employee retention, while addressing growth and pricing considerations.

Similar companies to Root

Root Tech Stack

Root uses 8 technology products and services including Google Ads, Google AdSense, Amazon Web Services, and more. Explore Root's tech stack below.

Media & News

Root's Email Address Formats

Root uses at least 1 email format:
Root Email FormatsExamplePercentage
First@rootfunctionalmedicine.comJohn@rootfunctionalmedicine.com
100%

Frequently Asked Questions

What is Root's stock symbol?

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Root is a publicly traded company; the company's stock symbol is ROOT.

What is Root's official website and social media links?

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Root's official website is rootfunctionalmedicine.com and has social profiles on LinkedIn.

How much revenue does Root generate?

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As of November 2026, Root's annual revenue is estimated to be $1M - $10M.

What is Root's NAICS code?

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Root's NAICS code is 62 - Health Care and Social Assistance.

How many employees does Root have currently?

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As of November 2026, Root has approximately 23 employees across 2 continents, including North America and Europe. Key team members include Coach: A. C. and Registered Dietitian: L. H. Explore Root's employee directory with LeadIQ.

What industry does Root belong to?

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Root operates in the Hospitals and Health Care industry.

What technology does Root use?

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Root's tech stack includes Google Ads, Google AdSense, Amazon Web Services, WooCommerce, Amazon Simple Email Service, Google Workspace, PayPal and Stripe.

What is Root's email format?

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Root's email format typically follows the pattern of First@rootfunctionalmedicine.com. Find more Root email formats with LeadIQ.

When was Root founded?

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Root was founded in 2022.
Root logo

Root

Hospitals and Health CareMichigan, United States11-50 Employees

Root operates in the hospitals and health care sector, offering a clinically validated functional medicine program designed for employers. The service combines comprehensive laboratory screening with care from board-certified physicians and registered dietitians delivered through a virtual platform, targeting metabolic, thyroid, gut, autoimmune, and hormonal health at scale. The model emphasizes root-cause insights to translate clinical findings into personalized health plans.

Its customers are employers looking to prevent costly medical claims, improve employee retention, and provide a benefits offering that workers actually use. Root is based in Grand Rapids, Michigan, and operates with a small to mid-sized team. The program includes an advanced lab panel with clinician insights for each enrolled employee, virtual visits with functional medicine specialists, customized plans for nutrition, supplements or medications, and lifestyle guidance, along with tools to sustain engagement, reminders, and follow-up support.

Section iconCompany Overview

Stock Symbol
ROOT
NAICS Code
62 - Health Care and Social Assistance
Founded
2022
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Root's revenue is estimated to be in the range of $1M - $10M

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