Insights

Boutique scale Rootstein is a small to mid-sized boutique manufacturer (11-50 employees) with a clearly niche focus on high-quality fiberglass mannequins and bespoke display pieces, suggesting strong potential for premium, limited-run collaborations with fashion brands and retailers seeking distinctive visual merchandising.

Premium positioning The company emphasizes luxury craftsmanship, 50 years of experience, and bespoke event collaborations, indicating opportunities to pitch high-end retailers, museums, pop-up activations, and fashion houses that require artisanal, visually impactful display assets.

Cost-conscious growth Revenue is under one million dollars, signaling potential for scalable partnerships, phased deployments, or rental/lease models for large campaigns to reduce upfront costs for clients and accelerate repeat orders.

Creative tech fit Their tech stack includes modern tools (Webflow, Sanity, AWS, Vercel, iCIMS) alongside traditional craft, suggesting readiness for digitally supported campaigns, CGI-friendly workflows, and seamless onboarding of new retail clients via contemporary platforms.

Global collaboration With a history of collaboration for bespoke pieces and a reputation for influencing careers of mannequin namesakes, Rootstein could expand through licensing, co-branded collections, or exclusive partnerships with fashion brands and major retailers seeking iconic display assets.

Similar companies to Rootstein

Rootstein Tech Stack

Rootstein uses 8 technology products and services including iCIMS, Amazon Web Services, Sanity.io, and more. Explore Rootstein's tech stack below.

Rootstein's Email Address Formats

Rootstein uses at least 2 email formats:
Rootstein Email FormatsExamplePercentage
First@rootstein.comJohn@rootstein.com
50%
FirstLast@rootstein.comJohnDoe@rootstein.com
50%

Frequently Asked Questions

What is Rootstein's official website and social media links?

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Rootstein's official website is rootstein.com and has social profiles on LinkedIn.

How much revenue does Rootstein generate?

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As of September 2026, Rootstein's annual revenue is estimated to be <$1M.

What is Rootstein's SIC code and NAICS code?

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Rootstein's SIC code is 5099 - Durable Goods, Not Elsewhere Classified and NAICS code is 44-45 - Retail Trade.

How many employees does Rootstein have currently?

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As of September 2026, Rootstein has approximately 14 employees across 2 continents, including Europe and North America. Key team members include Logistics & Compliance Manager: S. H., Master Make-Up Artist: J. F. and Mannequin Make-Up Artist: S. M. Explore Rootstein's employee directory with LeadIQ.

What industry does Rootstein belong to?

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Rootstein operates in the Retail industry.

What technology does Rootstein use?

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Rootstein's tech stack includes iCIMS, Amazon Web Services, Sanity.io, Microsoft 365, jQuery, Webflow, Vercel and Piwik PRO Core.

What is Rootstein's email format?

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Rootstein's email format typically follows the pattern of First@rootstein.com. Find more Rootstein email formats with LeadIQ.

When was Rootstein founded?

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Rootstein was founded in 1960.
Rootstein logo

Rootstein

RetailNew York, United States11-50 Employees

Rootstein designs and produces mannequins for retail visual merchandising. Based in New York City, the company creates fiberglass figures sculpted for a life-like finish, serving brands and retailers seeking to convey fashion narratives through store displays. It is a small-to-mid-sized firm with a long history in the visual merchandising space.

With decades of experience, Rootstein combines trend forecasting with model casting to align its mannequins with fashion's evolving energy. The company also collaborates on bespoke pieces for events and shows and maintains an in-house creative team that includes artistic directors, hair and makeup artists, and wig makers to support client visions.

Section iconCompany Overview

SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1960
Employees
11-50

Section iconFunding & Financials

  • <$1M

    Rootstein's revenue is estimated to be in the range of <$1M

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