Legacy Manufacturing Roper Whitney has a long-standing history dating back to 1910, specializing in sheet metal fabricating machinery such as shears, punches, dies, and folders. This rich heritage offers opportunities to target customers seeking reliable, USA-made machinery with established durability.

Recent Leadership Expansion The hiring of new sales and executive personnel, including a Sales Manager in May 2024 and a Director in April 2022, indicates a focus on strategic growth and expanding sales efforts. This presents a chance to connect with decision-makers involved in purchasing new manufacturing equipment.

Innovative Partnerships Partnerships with companies like Eckold AG and the acquisition by Tennsmith in 2021 suggest a drive toward technological collaboration and market expansion. Leveraging these relationships could open doors to advanced machinery sales and joint product offerings.

Market Position With revenues estimated between $10M and $25M and a maintained presence in the North American machinery sector, Roper Whitney is positioned as a mid-market player with prospects to upsell current clients or penetrate new ones within the manufacturing industry.

Technology & Digital Presence Utilizing a tech stack including SEO tools and web-based technologies, Roper Whitney maintains an active online presence. This provides opportunities to engage via digital channels, target content marketing, and implement lead generation strategies tailored to manufacturing professionals.