Strategic Partnerships ROQ.US is actively expanding its partner ecosystem, having announced multiple high-profile collaborations with Grimco, BBC Industries, Avient, Super Gamut, Bella+Canvas, Stanley/Stella, Lane7, and MADE Laboratory, plus a forthcoming alliance with BBC on Sep 23, 2026 and others this year. This affinity for integration presents opportunities to cross-sell complementary automation, consumables, and service packages to a built-in reseller and co-marketing channel.
Integrated Solutions The company emphasizes a unified automation approach combining ROQ Digital and ROQ Screen to streamline workflows. This creates a strong case for offering end-to-end hardware, software, and systems integration services, as well as training and support bundles that reduce operational friction for customers upgrading from legacy setups.
Growth Momentum With a revenue range of 25–50 million and a leadership refresh in 2026 (new CEO Romeu Ribeiro and President Jared Granberry), ROQ.US signals rapid growth and strategic realignment. This environment is conducive to pursuing larger pilot programs, enterprise-grade financing options, and extended warranties or service contracts during expansion.
Industry Footprint ROQ.US operates in the industrial machinery manufacturing space within the textile, digital, and screen printing sectors, targeting decorators and apparel brands. Opportunities exist to position higher-capacity press systems, automation upgrades, and regionalized service offerings to accelerate scale for mid-market brands and print shops leveraging growth in custom apparel.
Event-Driven Opportunities Active participation in industry events (Impressions Expo) and announced partnerships suggest a cadence of marketing and product showcases. Sales teams can leverage booth presence, case studies, and co-hosted demonstrations to generate qualified leads, drive trials, and secure multi-site deployments with partner networks.