Event Hosting Potential The Rose Bowl Stadium hosts high-profile events including college football playoffs, international soccer matches, and the Olympics, creating ongoing opportunities for premium event services, sponsorship integrations, and advanced ticketing solutions.

Technological Infrastructure With a tech stack featuring AWS, Salesforce, and modern web technologies, the stadium is positioned to leverage digital transformation solutions such as enhanced ticketing platforms, event apps, or data analytics to improve guest experience and operational efficiency.

Community & Safety Initiatives Active collaborations with the City of Pasadena on safety projects indicate openness to partnerships involving security technologies, crowd management systems, and infrastructure upgrades that could be complemented with innovative safety solutions.

Sports & Entertainment Market As a venue with a history of hosting NFL Super Bowls, FIFA World Cup matches, and the Olympics, the stadium presents lucrative sales opportunities for sports technology, broadcast services, and fan engagement solutions to appeal to major sporting organizations.

Revenue & Growth Opportunities Generating substantial revenues between $25 million and $50 million, the stadium offers prospects for scalable solutions in premium services, corporate sponsorship activation, or experiential marketing, aimed at increasing revenue streams and fan engagement.