Established Family Business Rothrock Motor Sales has over 60 years of experience as a family-owned and operated retail automotive dealer, indicating a strong local presence and established customer loyalty within the Lehigh Valley region.

Mid-Size Market Player With a workforce of 51-200 employees and annual revenues between 50 and 100 million dollars, Rothrock is a significant regional competitor, offering opportunities for business partnerships and targeted marketing efforts.

Innovation and Media Usage Utilizing a range of modern technology tools including PHP, jQuery, and media streaming, Rothrock demonstrates openness to digital engagement, presenting opportunities to offer digital marketing solutions, website enhancements, or integrated tech services.

Recent Creative Collaborations The company's ventures into cultural projects, such as launching a record with Beck and a notable collaboration in hip-hop, suggest a brand openness to creative partnerships, which could be leveraged for cross-promotional collaborations or sponsorship opportunities.

Potential for Sales Expansion Operating in a competitive environment alongside companies like Lithia and Penske automotive groups, Rothrock offers avenues for automotive service solutions, parts, financing, and customer engagement technologies aimed at improving market share and operational efficiency.