Sustainability Credentials Position the firm as a sustainability and placemaking partner given their LEED, Passive House, and EcoDistricts credentials, and their track record of socially equitable design to win projects that require high performance and community impact.

Urban Design Focus Leverage their expertise in architecture and urban design for mixed use, campus renovations, and district-scale projects in Pittsburgh and similar markets, highlighting collaboration with clients to unlock asset-based value.

Growth Through Partnerships Target potential collaborations with civil engineering, planning, and multifamily developers shown by recent partnerships to expand service scope and win larger, multi-discipline projects.

Award and Impact Highlight their award-winning design culture and social equity accomplishments to differentiate from competitors when pursuing public sector, nonprofit, or community-focused commissions.

Midmarket Opportunity Focus on mid-size, value-oriented opportunities with firms of similar scale or slightly larger (revenue in the 10M–25M range) that need collaborative, client-centric processes to deliver meaningful placemaking outcomes.