Growing wildfire practice The firm has recently expanded its wildfire litigation team with the addition of Attorney Em Feder Cooper and appointed Bradford Bowen as director of wildfire litigation, signaling a targeted expansion in a high-risk, high-impact area ripe for expanded client acquisition and strategic partnerships.

Mentorship prominence Partner John Feder was named a finalist in the Best Mentor category at the 2026 California Legal Awards, highlighting a strong leadership profile that can be leveraged to attract senior clients, referral networks, and speaking engagements to raise brand credibility.

National reputation Positioned as a San Francisco firm with a national reputation for helping the injured and victimized, the firm can pursue nationwide lead generation programs, strategic alliances, and cross-state case sourcing to grow matters beyond its core locality.

Client-centric story Emphasize the firm’s commitment to compassionate, tailored, and trial-ready representation to engage potential clients and partners seeking thorough, empathetic advocacy and resources for clients facing catastrophic events.

Digital enablement Active use of modern digital tools (Google Ads, analytics, Simpli.fi, JSON-LD, etc.) suggests opportunities to expand performance marketing, content syndication, and SEO-driven lead generation to capture more inquiries from injury and wildfire-related cases.