Acquisition Synergy Roundtable6 was acquired by M3 Group in October 2024, signaling a strategic expansion of capabilities and cross-selling opportunities within an existing client base and regional markets, particularly Michigan.

Cross-Sell Potential As part of M3 Group, Roundtable6’s strategic communications and advertising services can be bundled with M3’s existing offerings to upsell to current clients and win projects requiring integrated marketing, PR, and digital initiatives.

Tech Stack Leverage Utilize Roundtable6’s demonstrated use of WordPress, WooCommerce, Google Cloud, and analytics tools (Hotjar, Microsoft Clarity) to pitch enhanced web experiences, performance optimization, and data-driven marketing for prospective clients.

Regional Growth Recent office relocations and growth in Michigan suggest a focus on expanding geographic footprint; target mid-market brands in Michigan seeking strategic communications and digital advertising capabilities aligned with local market presence.

Mid-Market Focus With revenue in the 1–10 million range and a small team, there is an opportunity to position as a nimble, cost-effective partner for mid-market advertisers and service buyers looking for personalized attention and scalable solutions.