Insights

Expansion Opportunities Roush Performance is expanding beyond its Ford-centered portfolio into Ram 1500 with Direct Connection and performance trucks, signaling a growth trajectory and potential cross-brand collaboration opportunities, fleet adaptation projects, and accessories partnerships for RAM owners and performance enthusiasts.

Direct Connection Potential The upcoming Ram 1500 Direct Connection by Roush indicates a formal OEM-style collaboration model that may benefit from SPD/aftermarket partnerships, dealer channels, and integrated marketing programs to accelerate adoption among performance-minded buyers.

Event and OEM Partnerships Active participation in Mustang Week and high-visibility OEM collaborations suggest sales opportunities through experiential marketing, co-branded events, and limited-edition packages that leverage Roush’s motorsports heritage to drive demand in enthusiast communities.

Growth Readiness With a revenue range of 100 to 250 million and a mid-sized employee base, Roush Performance sits in a sweet spot for scalable partnerships, service networks, and tiered product offerings that align with mid-market aftermarket suppliers, logistics partners, and tech providers.

Technology & Marketing Utilizing a diversified tech stack including Shopify, Google Cloud, and LiveChat indicates readiness for omni-channel sales, digital marketing, and customer experience enhancements—opportunities exist to upsell CRM, advertising services, or analytics tools to optimize conversion and retention.

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Roush Performance Products, Inc. Tech Stack

Roush Performance Products, Inc. uses 8 technology products and services including Microsoft Advertising, Hotjar, Shopify, and more. Explore Roush Performance Products, Inc.'s tech stack below.

Microsoft Advertising
Advertising
Hotjar
Analytics
Shopify
E-commerce
Mailchimp
Email
Google Cloud
Infrastructure As A Service
LiveChat
Live Chat
KnowBe4
Security
Vimeo
Video Players

Media & News

Roush Performance Products, Inc.'s Email Address Formats

Roush Performance Products, Inc. uses at least 7 email formats:

Roush Performance Products, Inc. Email Formats	Example	Percentage
First.Last@roush.com	John.Doe@roush.com	96%
FLast@roush.com	JDoe@roush.com	3%
First@roush.com	John@roush.com	1%
First.Last@roushperformance.com	John.Doe@roushperformance.com	65%
FirstLast@roushperformance.com	JohnDoe@roushperformance.com	22%
First@roushperformance.com	John@roushperformance.com	11%
FLast@roushperformance.com	JDoe@roushperformance.com	2%

Frequently Asked Questions

What is Roush Performance Products, Inc.'s phone number?

You can contact Roush Performance Products, Inc.'s main corporate office by phone at

+1-248-770-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Roush Performance Products, Inc.'s official website and social media links?

Roush Performance Products, Inc.'s official website is roushperformance.com and has social profiles on LinkedIn.

How much revenue does Roush Performance Products, Inc. generate?

As of August 2026, Roush Performance Products, Inc.'s annual revenue is estimated to be $100M - $250M.

What is Roush Performance Products, Inc.'s NAICS code?

Roush Performance Products, Inc.'s NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Roush Performance Products, Inc. have currently?

As of August 2026, Roush Performance Products, Inc. has approximately 203 employees across 3 continents, including North America, Europe and South America. Key team members include Director, Retail Products: M. H., Director New Business Development: M. H. and Assistant Brand Manager: A. L. Explore Roush Performance Products, Inc.'s employee directory with LeadIQ.

What industry does Roush Performance Products, Inc. belong to?

Roush Performance Products, Inc. operates in the Motor Vehicle Manufacturing industry.

What technology does Roush Performance Products, Inc. use?

Roush Performance Products, Inc.'s tech stack includes Microsoft Advertising, Hotjar, Shopify, Mailchimp, Google Cloud, LiveChat, KnowBe4 and Vimeo.

What is Roush Performance Products, Inc.'s email format?

Roush Performance Products, Inc.'s email format typically follows the pattern of First.Last@roush.com. Find more Roush Performance Products, Inc. email formats with LeadIQ.

When was Roush Performance Products, Inc. founded?

Roush Performance Products, Inc. was founded in 1996.

Roush Performance Products, Inc.

Q: What technology does Roush Performance Products, Inc. use?

Roush Performance Products, Inc.'s tech stack includes Salesforce, Cloudflare Bot Management, Font Awesome, Cart Functionality, Amazon ALB.

Q: What is Roush Performance Products, Inc.'s NAICS code?

Roush Performance Products, Inc.'s NAICS code is 3361 (Motor Vehicle Manufacturing).

Motor Vehicle ManufacturingMichigan, United States201-500 Employees

Roush Performance Products, Inc., a mid-sized motor vehicle manufacturing firm, is based in Livonia, Michigan. It was founded in 1996 by motorsports figure Jack Roush and operates as a division of Roush Enterprises. The company designs, engineers, and builds turnkey, pre-titled vehicles along with aftermarket performance parts and superchargers for customers worldwide.

Its customers are performance enthusiasts and motorsports communities worldwide, seeking higher horsepower and improved capability through engineered upgrades or complete, ready-to-drive vehicles. The company sits within the motor vehicle manufacturing sector and positions itself as a designer and producer of integrated performance solutions. A recent development involves a collaboration with Nissan announced in 2025 to develop the Frontier PRO-4X R package.