Insights

Target Market Expansion Routemaster's focus on Africa's public transportation sector presents an opportunity to tailor sales efforts toward transit authorities and private transport providers seeking affordable, locally optimized software solutions that do not rely on high-end infrastructure.

Upselling Digital Monitoring With its comprehensive performance monitoring tools and live route tracking, Routemaster can expand sales by highlighting the potential for operators to enhance service reliability, safety, and customer satisfaction through premium dashboard and compliance reporting modules.

Growth Potential Given the company's modest revenue range and recent funding status, there is significant upside for targeted outreach to urban transport entities looking to modernize operations economically, especially as public transport digitization gains momentum in emerging markets.

Technology Adoption Routemaster’s use of cost-effective, lightweight technology stacks like MySQL and Google Analytics indicates an openness to scalable solutions, creating an opportunity to promote additional integrations or advanced analytics services that enhance operational insights.

Partnership Opportunities The company's consultative approach and focus on customized, web-based platforms open avenues for strategic partnerships with local government agencies, NGOs, and transit operators aiming to improve efficiency and compliance without the need for extensive infrastructure investment.

Similar companies to Routemaster

Routemaster Tech Stack

Routemaster uses 8 technology products and services including Google Ads, Google Ads Conversion Tracking, MySQL, and more. Explore Routemaster's tech stack below.

  • Google Ads
    Advertising
  • Google Ads Conversion Tracking
    Analytics
  • MySQL
    Database
  • JSON-LD
    Javascript Frameworks
  • Hammer.js
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • MediaElement.js
    Video Players
  • Google Analytics
    Web Analytics

Media & News

Routemaster's Email Address Formats

Routemaster uses at least 1 format(s):
Routemaster Email FormatsExamplePercentage
First@routemaster.co.zaJohn@routemaster.co.za
42%
First.Last@routemaster.co.zaJohn.Doe@routemaster.co.za
8%
First@routemaster.co.zaJohn@routemaster.co.za
42%
First.Last@routemaster.co.zaJohn.Doe@routemaster.co.za
8%

Frequently Asked Questions

Where is Routemaster's headquarters located?

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Routemaster's main headquarters is located at Table View, Western Cape 7441 South Africa. The company has employees across 3 continents, including AfricaNorth AmericaOceania.

What is Routemaster's official website and social media links?

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Routemaster's official website is routemaster.co.za and has social profiles on LinkedIn.

What is Routemaster's NAICS code?

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Routemaster's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Routemaster have currently?

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As of February 2026, Routemaster has approximately 9 employees across 3 continents, including AfricaNorth AmericaOceania. Key team members include Founder And Director: F. A.Principal: T. E.Senior Systems Operator: N. C.. Explore Routemaster's employee directory with LeadIQ.

What industry does Routemaster belong to?

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Routemaster operates in the IT Services and IT Consulting industry.

What technology does Routemaster use?

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Routemaster's tech stack includes Google AdsGoogle Ads Conversion TrackingMySQLJSON-LDHammer.jsjQuery MigrateMediaElement.jsGoogle Analytics.

What is Routemaster's email format?

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Routemaster's email format typically follows the pattern of First@routemaster.co.za. Find more Routemaster email formats with LeadIQ.

When was Routemaster founded?

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Routemaster was founded in 2012.

Routemaster

IT Services and IT ConsultingWestern Cape, South Africa2-10 Employees

Public Transport (bus, train or taxi) should be easy! Stating the obvious, yes, but our point is why can’t it be?
For most of us this is how we get around, and can be one of the most time consuming and painful parts of our day.

With your own Routemaster service in place our Software as a Service platform can help you achieve what we believe are the primary reasons behind Public Transport – Making public transport and travel safer, more efficient, reliable and even possibly pleasant!

We don’t believe putting a tracker on a vehicle, throwing in a whole bunch of reports and seeing you three or four times a year is acceptable, that it's going to significantly improve your business and ultimately satisfy your customer.

Our goal is to change this mind-set, through our approach and with what we have to offer. Our difference is that we understand the day to day operations of Public Transport, we consult regularly to help you understand how your transport business is operating, and through the use of some very clever software (the Routemaster platform) we put buses, trains and taxis where they should be, at the feet of your customers.

We have built the Routemaster platform with Africa in mind, and specifically for what Africa has to offer. Our point… We don’t need first world technologies, internet speeds, bandwidth and infrastructure to offer you first class services.


The Business Benefits of our Routemaster platform:
•	Public Transport Performance Monitoring
•	Live route/ trip monitoring
•	Kilometer Subsidy Management 
•	Subsidy Budget Controls
•	Efficient Decision Making - Dashboard Reporting
•	Auditable compliance and management reports
•	Service Delivery Improvements
•	Customer Loyalty
•	Web Based Platform, Fully Customisable

Section iconCompany Overview

Headquarters
Table View, Western Cape 7441 South Africa
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2012
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Routemaster's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Routemaster's revenue is estimated to be in the range of $1M

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