Small agile team Target the company as a niche research services firm with 2-10 employees, offering tailored, high-touch solutions and scalable tools that fit their size and operating model.

SDR outreach Leverage proximity to Michigan and a science-focused client base by positioning services around specialized research needs, grant support, or data management for small teams in the research sector.

Digital presence Capitalize on their existing tech stack by offering integrations or services that complement DreamWeaver, PHP, Apache environments, and hosting needs to streamline their web and data workflows.

Growth opportunity Given revenue under one million and modest scale, propose cost-effective, value-driven solutions such as cloud hosting optimization, cybersecurity hardening, and scalable analytics to enable growth.

Competitive landscape Position services against small-to-mid tier research firms by highlighting agility, personalized support, and rapid deployment capabilities, differentiating from larger competitors and aligning with a lean team.