Collegiate Focus Royce targets fashion-forward collegiate merchandise underserved by the college market, presenting a strong opportunity to partner with university bookstores, campus retailers, and licensing programs to expand school-branded apparel under private label.

Customization Advantage The emphasis on intricate appliqués and embroidery using diverse fabrics positions Royce as a supplier for premium campus and team apparel, enabling co-branded or custom lines with schools and retailers.

Wholesale Scale With a mid-sized wholesale footprint and experience distributing to surf, skate, sporting goods chains and department stores, Royce can expand through regional distributors or direct campus store programs.

Digital Capability A strong online and review-enabled presence with tools like Judge.me and Google Tag Manager supports ecommerce and B2B ordering, offering a platform to reach college buyers and streamline reorders.

Private Label Potential Existing private label capability supports campus licensing, school-brand lines, and OEM collaborations, providing a pathway to scalable partnerships with universities and retailers seeking customized apparel.