Luxury Niche Target interior designers and architects with premium handmade rugs, emphasizing silk and wool craftsmanship and the ability to deliver bespoke pieces for distinctive projects.

Customization Power Leverage the fully integrated mill to offer customization, fast turnarounds for bespoke orders, and potential private-label or co-branded lines for design studios and hospitality clients.

Channel Reach Use the existing sales agent network across major US territories to engage design firms, showrooms, and hospitality specifiers; build territory-focused campaigns and partner programs to accelerate adoption.

Digital Trade Enhance the Squarespace-based catalog for trade buyers, enable streamlined bulk ordering for designers, and deploy analytics to identify designer segments and fine-tune outreach.

Growth Opportunities Differentiate on artisanal heritage and sustainable natural fibers to win opportunities in luxury residential, hospitality, and architectural procurement, while pursuing collaborations that expand into new markets and private-label programs.