Regional leadership RPC is the leading television network in Paraná with eight Globo-affiliated stations and coverage reaching 92% of potential viewers, presenting a strong local audience basis for targeted regional advertising and sponsorship opportunities.

Multi-channel reach Beyond TV, RPC engages audiences via internet properties like G1 Paraná, Globo Esporte, Gshow, Home RPC, and business sites Negócios RPC and De Olho no Mercado, enabling cross-platform ad packages and integrated campaigns.

Large local audience With programming that serves over 11 million people in Paraná and extensive local content, there is a substantial potential for location-based sponsorships, loyalty programs, and community-focused initiatives.

Tech enablement Utilizing AWS, Salesforce, Route 53, Microsoft 365, SendGrid, and Google Search Console, RPC has modern cloud and CRM capabilities that can support data-driven advertising, CRM-driven sales motions, and personalized outreach.

Community and business impact RPC emphasizes community engagement and local business development, creating sales opportunities around local market insights, intros to regional SMEs, and co-branded community programs that align with advertiser CSR goals.