Regional dominance RPC is the largest TV network in Paraná with eight Globo-affiliated stations and reach across major cities, presenting a strong opportunity to offer regional advertising packages, localized content sponsorships, and targeted marketing solutions for state-wide brands seeking breadth and local relevance.

Audience engagement A deep focus on local programming and community involvement plus online presence through G1 Paraná, Globo Esporte, Gshow and RPC sites suggests sales opportunities in integrated campaigns that combine TV spots with digital, social and site sponsorships, as well as interactive audience data partnerships.

Tech-enabled reach With high transmission technology and broad coverage reaching a large share of Paraná’s viewers, there’s potential to upsell advanced advertising solutions such as programmatic TV, addressable TV, and cross-platform analytics tied to regional consumer segments.

Cross-platform partnerships RPC operates both traditional broadcasting and digital portals (G1 Paraná, Negócios RPC, De Olho no Mercado), enabling packaged offers that combine TV advertising with digital display, video, and content partnerships for brands targeting professionals, business news readers, and local communities.

Growth and data potential Investment in research and understanding of local habits positions RPC to offer tailored market intelligence, sponsorships, and branded content opportunities aligned with consumer trends in Paraná, appealing to advertisers seeking local credibility and measurable impact.