Established Market Presence RSA, Inc. has been serving Midwest manufacturers since 1966, indicating a strong regional presence and deep industry experience which can be leveraged to expand automation solutions to longstanding clients and new prospects within the manufacturing sector.

Diverse Product Portfolio Specializing in motion control, power transmission, vision, sensing, safety, and networking, RSA, Inc. offers a broad range of automation solutions that can meet a variety of manufacturing automation needs, providing opportunities for cross-selling and comprehensive system integrations.

Targeted Customer Base With a relatively small team of 11-50 employees, RSA, Inc. likely focuses on personalized service and tailored solutions, making it ideal to target mid-sized manufacturers in the Midwest seeking specialized automation support and custom systems.

Industry Partnerships Featuring product lines from Parker Hannifin, Lenze, and Wago, RSA, Inc. can position itself as a solutions integrator for prominent automation brands, appealing to clients looking for reputable and reliable automation components and systems.

Growth Opportunity As a mid-sized distributor with a revenue range of 1M to 10M, RSA, Inc. presents an opportunity to upsell automation upgrades, expand into adjacent markets, and diversify product offerings to increase revenue streams and scale operations.