High-Value Upsell Position RSG Roofing as a preferred partner for premium upgrades: promote the free upgrade from 3-tab to lifetime HD GAF dimensional shingles and the 50 year non-prorated warranty as a differentiator to drive higher-margin roof replacement projects and cross-sell gutter and siding enhancements.

Local Growth Focus Target Greater Cincinnati and Northern Kentucky markets with localized campaigns emphasizing free estimates, inspections, and rapid project turnaround to convert inbound inquiries into booked jobs and expand share in the regional residential roofing segment.

Certifications Credibility Leverage certifications (GAF Certified Contractor, Mastic Elite, VSI Certified, HAAG, BBB A+) to pursue larger roofing opportunities with higher credit and referral potential, and to build partnerships with property managers, builders, and insurance restoration firms.

Referral Engine Promote the existing $200 cash referral program to homeowners and adjacent trades (siding, gutters, remodeling) to accelerate lead generation, while creating a referral network with local insurers and claim specialists to capture more insured roof replacement projects.

Digital Presence leverage Capitalize on a mixed tech stack (Wix/WordPress, eCommerce, Google Cloud) to run seamless lead capture, estimate requests, and warranty registrations; test targeted digital campaigns and SEO optimization to convert online inquiries into booked projects and cultivate repeat business.