Expansion Opportunity RSM Design has recently opened a new studio in New York City, signaling growth and willingness to expand in major markets. This presents a potential cross-sell opportunity to accompany their physical expansion with additional branding, wayfinding, and experiential graphics services for new and existing clients in their expanded footprint.

Integrated Experience The company operates at the intersection of branding, graphics, and built environment, offering end-to-end experiential design from signage to murals. This positions them well to upsell holistic brand experiences to property developers, hospitality brands, and corporate campuses seeking cohesive environmental branding.

High-Value Projects With a revenue range of 50M-100M and partnerships with notable firms like Gensler and Matter Real Estate Group, RSM Design demonstrates capability on large-scale, high-visibility projects. Prospects in mixed-use, venues, and transit-oriented developments may benefit from their multidisciplinary approach.

Thought Leadership Past publications and awards, including the Graphic Connections in Architecture book, indicate thought leadership in architectural graphics. This can be leveraged to engage potential clients through case studies, speaking engagements, and portfolio storytelling to win design-led projects.

Global Collaboration A history of collaborations with internationally recognized firms and a global design acumen suggests opportunities to target multinational brands and property developers seeking consistent branding across portfolios and regions, including opportunities for ongoing support and global standards development.