Strategic partnerships RSM Lining Supplies has recently engaged in notable collaborations, including a July 2026 partnership with Lanes Group and ongoing work with Exjet Services. These relationships indicate a propensity for channel and integration opportunities and suggest potential cross-sell of new Gecko equipment and training services to allied contractors and suppliers in trenchless projects.

Acquisition and growth Ownership change occurred in June 2026 with Azuria Water Solutions acquiring RSM Lining Supplies. This transition often opens access to new distribution networks, client bases, and cross-selling opportunities, making it a prime time to introduce expanded product lines and integrated service offerings.

Innovative product line Recent launches including Gecko E Lateral, Gecko E Power Cutters, electric Gecko Cutters, and the Gecko Demo Van demonstrate a strong emphasis on advanced tooling. This positions the company to upsell high-margin, tech-forward equipment to utilities, contractors, and maintenance teams undertaking CIPP and trenchless repairs.

Training and capability With a training program dating back to 2021 and over 730 engineers trained, RSM Lining Supplies has a proven education pillar. This creates opportunities for selling training services, certification bundles, and ongoing support contracts to client teams seeking skilled usage of their technologies.

Market reach and portfolio The company positions itself as a leading international supplier with next-day delivery and a broad network of manufacturers. This suggests opportunities for expanding order value through bundled solutions, cross-border projects, and recurring replenishment contracts for CIPP materials, equipment, and maintenance supplies.