Growing Membership Base With recent hires and expansion at events like RetailNOW 2025, RSPA demonstrates active growth and increased engagement among retail technology providers, offering opportunities for targeted outreach and partnership development.

Strong Industry Presence As North America’s largest community of VARs, software developers, vendors, and distributors in retail, restaurant, grocery, and cannabis sectors, RSPA represents a valuable platform to connect with key decision-makers across multiple high-potential verticals.

Recognition and Awards The receipt of the RSPA Retail IT Community Leadership Award indicates a proactive organization committed to industry leadership, creating avenues for collaboration and co-marketing initiatives.

Expanding Educational Programs Recent changes such as scholarship availability regardless of membership duration signal an openness to knowledge sharing and community development, presenting opportunities for educational partnership and content sponsorship.

Technology Adoption Utilizing advanced tech stacks like Amazon Web Services and modern web tools, RSPA serves a tech-savvy community open to innovative retail solutions, ideal for promoting new software, hardware, and digital services.