Expanding Digital Offerings Super RTL has recently launched Toggo, a streaming service for children, and integrated it across Android Automotive platforms. This demonstrates a strong push into multiscreen and connected car entertainment, creating opportunities to offer licensing, advertorial partnerships, and content syndication tailored for digital and automotive environments.
Growing Licensing Portfolio With over 50 top brands and more than 5,000 product licenses, Super RTL’s extensive licensing program provides multiple avenues for brand extension, merchandise partnerships, and co-branded product opportunities, especially for companies targeting children, family, and lifestyle markets.
Innovative Content Collaborations Super RTL actively partners with international animation studios, exemplified by collaborations like Zephyr Animation and Copernicus Studios. This opens prospects for content licensing, co-production services, and tailored animated series development for distribution or licensing clients.
Market Leadership in Children’s Entertainment As Germany’s top commercial children's channel, Super RTL’s leadership position offers sales teams opportunities to pitch joint marketing campaigns, branded content solutions, and licensing agreements that leverage its popular platforms and channels to maximize reach for family and youth audiences.
Multiscreen & Automotive Trends The recent launches of Toggo on multiscreen platforms and within automotive infotainment systems highlight a strategic focus on digital and in-car entertainment. This trend provides potential sales avenues for interactive content, licensing technology, and integrated media solutions targeting tech-savvy families and children’s content providers.