Durable Solutions Target hospitals, hospitality, and facilities management buyers with Rubbermaid Commercial Products’ BRUTE line and durable waste handling assets, highlighting long-lasting performance and cost-per-use advantages to reduce replacement cycles.

Sustainability Angle Leverage the company’s sustainability initiatives and Love Sustainability Journey to engage procurement teams seeking eco-friendly and recyclable solutions, offering recycled-content options and recycling program partnerships.

Broad Distribution Promote partnerships with nonprofits and disaster relief networks evidenced by past collaborations (Good360, KINF) to position Rubbermaid as a socially responsible supplier for corporate giving programs, grants, or charitable sponsorships.

Expansion Highlights Capitalize on BRUTE line expansions in material handling to approach warehouse, foodservice, and facility operators modernizing workflows, storage, and sanitation processes with integrated product ecosystems.

Tech & Enablement Utilize the tech stack footprint (Microsoft 365, Azure, CRM/marketing automation) to tailor personalized outreach, product demos, and digital content syndication targeting facilities managers and procurement leads at mid-size to large institutions.