Ruf Strategic Solutions, now Infutor Data Solutions Email Format

Advertising ServicesKansas, United States11-50 Employees

Ruf Strategic Solutions is now part of Infutor Data Solutions, operating in the Advertising Services sector from Olathe, Kansas. The organization specializes in consumer identity management, helping brands understand consumers to support informed marketing and risk decisions. Its core offerings involve identifying, verifying and scoring inbound consumers on demand, even with a single identifier, by linking trusted data sources and updating customer data with missing identifiers and enhanced attributes to improve digital marketing match rates and insights.

The company serves brands seeking to improve marketing effectiveness and risk management, providing a privacy-conscious foundation for inbound and outbound engagements while aiming to minimize fraud and collections risk. Since Verisk acquired Infutor in 2022, it has operated as a Verisk business within Verisk Marketing Solutions, situating Infutor within a broader data integrity ecosystem.

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