Strategic Partnerships The organization actively pursues multi-year media and wellness partnerships (Goldfinch International, USA Rugby, Thorne HealthTech) indicating openness to sponsorship, content collaborations, and corporate wellness tie-ins that can be extended to brands targeting sports audiences and North American rugby fans.

Media & OTT Exclusive rights deals and collaboration with The Rugby Network and Premiership Rugby suggest appetite for media partnerships and broadcast sponsorships. This creates opportunities to approach brands seeking exposure through rugby league distribution, streaming takeovers, or co-branded programming.

Brand & Tech Active use of sponsorships and digital engagement tools (web3 NFT game partners, interactive gaming apps) highlights a tech-forward, fan-engagement approach. Prospects can be targeted for tech-enabled sponsorships, digital collectibles, and fan loyalty initiatives.

Market Positioning As New York’s first and only professional rugby team with a growing 6th season presence and a 16-game slate, there is a clear opportunity to pitch location-based activations, grassroots community outreach, and experiential events to local and regional brands.

Growth Signals Partnership announcements and league-level collaborations indicate momentum and potential for upsell on premium visibility, hospitality packages, and integrated marketing across events, digital channels, and wellness partnerships.