Ruler Analytics Employee Directory
Technology, Information and InternetEngland, United Kingdom11-50 Employees
Ruler Analytics is a technology company focused on marketing attribution and measurement. Its platform combines multi-touch attribution, marketing mix modelling, and user journey reporting to provide marketers with both qualitative and quantitative insights into how and why customers convert, particularly in the context of evolving data privacy and measurement limitations. The service aims to help clients gather first-party data, unify web, marketing, and sales information, and add context through econometric and attribution analysis. Based in Liverpool, England, the company positions itself within the technology, information, and internet sector and serves organizations seeking to address measurement challenges created by the deprecation of third-party cookies and siloed data. Its target market includes marketers and decision-makers looking to connect disparate data streams and improve understanding of customer touchpoints and outcomes. A recent development highlights a partnership-related expansion in its ecosystem, reflecting ongoing efforts to broaden integration and data capabilities.