Regional Growth RunSwitch recently hired Senior VP Betsy Janes to expand its Northern Kentucky presence, signaling planned regional growth and the ability to handle larger, more complex accounts. This high-touch leadership accessibility can be a differentiator when pitching mid-market and enterprise clients in Kentucky and nearby states that need strategic PR and public affairs support.

Digital Advocacy The Speak4 collaboration demonstrates capabilities in digital advocacy and grassroots mobilization, driving thousands of messages to local lawmakers. This offers a ready-to-market package for corporate clients seeking policy influence, stakeholder engagement, and compliant legislative outreach at scale.

Multimedia Capabilities Investments in Bluegrass Media Lab and a dedicated video production leadership position RunSwitch to provide end-to-end multimedia campaigns. Opportunities exist to upsell video content, distribution across social and web channels, and integrated PR programs that require compelling visual storytelling.

Regulated Industries With a focus on government-regulated industries and issue advocacy, RunSwitch is well positioned to target sectors such as energy, healthcare, finance, and utilities that require proactive policy communications, crisis management, and regulatory affairs support.

Market Position As Kentucky’s largest full-service PR and public affairs firm with substantial revenue, RunSwitch has financial capacity to scale, pursue larger national clients, and expand service lines into SEO, content marketing, and digital strategy to capture broader opportunities.