Premium Certification Leverage the 5-Star Select Shingle Master and Presidential Master Elite certifications from GAF and CertainTeed to position as a premium roofing partner. Use these credentials to target mid to high-end residential projects and insurance-driven rebuilds that require trusted, certified installers.

Family-Owned Trust Highlight the long-standing, family-owned heritage and52+ year track record to build credibility with homeowners and property managers seeking reliable, conflict-free contractors. Emphasize stable business continuity and workmanship warranty as reasons to choose Runyon & Sons over subcontractor-based rivals.

Quality Craftsmanship Capitalize on in-house, factory-certified craftsmen to win bids that demand tight workmanship quality and fewer callbacks. Position as a risk mitigator for homeowners and insurers by underscoring dedicated installer training and warranty-backed performance.

Mid-Market Growth With revenue in the multi-million range and an employee base of 11–50, target regional homebuilders, remodeling contractors, and insurance restoration projects where a reliable roofing partner can scale with project volume and provide consistent installation standards.

Digital Presence Utilize the existing tech stack (WordPress site, forms, and accessible contact channels) to run targeted marketing campaigns, lead magnets, and quick follow-ups for retrofit, replacement, and hail-damage opportunities. Align website content with certifications and warranty to convert inquiries into opportunities.