RupeePower

Financial ServicesHaryana, India11-50 Employees

RupeePower operates in the financial services sector, offering a lending technology platform that supports the end-to-end process of consumer credit origination. The system enables real-time credit decisioning, fraud detection, and digital KYC, integrating these functions with sales and underwriting workflows to serve a range of credit products including personal loans, credit cards, auto loans, SME loans, and small housing loans. Its product is used by large Indian lenders and card issuers to originate credit through online channels, branches, and other touchpoints, aiming to help traditional lenders digitalize without compromising credit quality. The company positions itself as a facilitator of digital transformation for incumbents, combining traditional credit insights with data-driven digital processes via API-enabled access for lenders’ channels.

Based in Arjun Nagar, Haryana, RupeePower serves a client base that includes major Indian financial institutions and banks such as Standard Chartered, Kotak Mahindra, SBI, Bandhan Bank, Yes Bank, and others. The platform emphasizes enabling customer acquisition, credit assessment, KYC, and loan processing across multiple consumer credit products, with a focus on enabling lenders to operate as digital players while maintaining credit standards. The company’s scope covers both online and physical origination channels, illustrating a broad reach within the consumer lending ecosystem in India.

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