Rural Route 1 Popcorn Employee Directory
Food and Beverage ManufacturingWisconsin, United States11-50 Employees
Rural Route 1 Popcorn is a Wisconsin-based food and beverage manufacturing company located at 105 East Tama Street, Livingston, Wisconsin, United States, with a secondary shop on Highway 18 in Montfort and a workforce of 11 to 50 employees. The business originated in 1983 when Biddick, Inc. (formerly Trelay Farms) shifted from seed corn and other crops to popcorn as a diversification response to a government program that year; it began with 25 acres and now dedicates several hundred of its 3,000 farmed acres to gourmet popcorn. The production process involves ear harvesting and hand sorting, with varieties selected for taste and tenderness rather than yield to ensure a high-quality product. Rural Route 1 Popcorn operates a shop in Montfort offering free sampling of multiple flavors as part of its gourmet popcorn focus. In 2023, the company announced a corporate partnership with the University of Wisconsin-Platteville Athletics Department. Reported annual revenue is in the range of $25 million to $50 million.