Russell Research Employee Directory

Market ResearchNew Jersey, United States11-50 Employees

Russell Research is a small- to mid-sized market research firm based in East Rutherford, New Jersey, that provides custom insights to help clients understand markets and improve customer experiences. The team draws on principles from consumer psychology and behavioral science to inform brand growth, employing a method described as the Human Lanes Approach, which seeks to reveal deep, non-conscious drivers of choice and connect events to underlying mental models. Its core offerings span Brand Tracking, B2B Brand Equity, Purchase Journey, Market Segmentation, and qualitative work on Audience Needs. A notable 2024 development is a collaboration with International Game Technology PLC to conduct a seven-country thought leadership study involving more than 7,000 consumers, illustrating the firm's capacity for large-scale, multi-market research. The company sits within the market research industry as a provider of strategic, insight-driven guidance for brands and businesses.

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