R*Works Employee Directory
Advertising ServicesMichigan, United States11-50 Employees
R*Works is a Detroit-based full-service promotions and event partner focused on serving General Motors. As a unit of Kaleidoscope Sports & Entertainment, the company designs, executes, and measures special events, promotions, and sponsorships across channels to maximize impact for brands under GM’s umbrella, including Chevrolet, Cadillac, Buick, GMC, Goodwrench, GM Parts, and AC Delco. Founded in 1999, R*Works aims to engage consumers across the purchase funnel with initiatives that yield measurable results. The firm operates within the advertising services industry, and its work targets enterprise-level automotive brand programs, emphasizing coordination and evaluation of campaigns to support GM’s marketing objectives.