Affordable access Position Saúde iD as a low-cost entry point to high-quality medical services for individuals without health plans, highlighting pricing transparency and streamlined online purchasing to convert price-sensitive leads into first-visit appointments.

Telehealth push Leverage the existing teleconsultation offering to upsell bundled services such as exams, vaccines, and aesthetic procedures, targeting customers seeking convenient, fast access to care without traditional hospital queues.

Digital reach Capitalize on a tech-forward stack (AWS, Google Cloud, analytics tools, and advertising platforms) to run targeted campaigns, optimize user journeys, and reduce drop-offs from site to appointment, especially for uninsured or underinsured segments.

Growth play Prioritize partnerships with clinics and providers within the Fleury ecosystem to expand service coverage, accelerate cross-sell of procedures, and increase average revenue per user through a seamless care continuum.

Competitive positioning Differentiate with price-led value messaging and transparent pricing, contrasting with higher-cost destinations by emphasizing accessibility, quick care, and a broad menu of ambulatory and aesthetic services to win price-sensitive market share.