Strategic Ownership Sabra is now a fully-owned operating unit of PepsiCo as of December 3, 2024, with a revenue trajectory over $1B in annual sales and a solid manufacturing footprint in Virginia. This signals strong backing, scalable distribution, and potential access to PepsiCo’s broader customer base and channels.

Growth Through Flavors Recent launches include Barbecue, Buffalo, and Southwest hummus variants, along with a new hummus blend with additional toppings. Opportunity for cross-sell to retailers and foodservice partners seeking differentiated dips and premium plant-based options.

Sustainability Lens Sustainability is central to Sabra’s identity, with chickpeas sourced from family farms in the Pacific Northwest and a planet-positive mission. This can be a strong differentiator when pitching to retailers and restaurants prioritizing ESG and sustainable sourcing.

Scale and Reach With 201-500 employees and production in Chesterfield County, Sabra operates at a scale suitable for national expansion deals, co-packing partnerships, or regional distribution agreements to maximize shelf presence and foodservice penetration.

Tech and Analytics Edge Sabra employs analytics and digital tools (Snowplow, Qlik Sense, uRemediate, OAuth, etc.) for data-driven operations. Opportunities exist to propose enhanced demand forecasting, loyalty, and category insights solutions to optimize promotions and shelf performance.