Broad Market Reach Safe Step Walk-In Tubs serves a sizable market for senior home modifications with a revenue range of approximately 100 to 250 million dollars, indicating substantial growth potential in the elder care and home remodeling sectors.

Online Sales Expansion The recent launch of an online store offering senior self-care products presents an opportunity to cross-sell complementary items such as shower chairs, bathroom safety products, and other mobility aids to existing and new customers.

Industry Recognition Being commended by the Arthritis Foundation enhances brand credibility and can be leveraged in marketing campaigns to attract customers seeking trusted solutions for mobility and joint relief needs.

Competitive Positioning With features like industry-leading low step-in tubs and a lifetime warranty, Safe Step differentiates itself in the senior bath remodeling market, appealing to customers prioritizing safety, durability, and ease of use.

Technological Engagement Utilizing digital tools such as Google Tag Manager and analytics platforms indicates a focus on targeted marketing and customer engagement, providing opportunities for personalized outreach and lead generation strategies.