Safecount Email Format
Market ResearchNew York, United States11-50 Employees
Safecount is a market research company affiliated with WPP that focuses on simplifying and clarifying digital data collection for website publishers, researchers, and end users. Its offerings aim to increase transparency around live data collection and participation in web-based studies, with Veranda identified as a platform to manage live survey participation and support recruitment for web research. Headquartered in New York City and operating additional offices across the United States and Puerto Rico, Safecount positions itself in the digital data collection space by providing tools that facilitate publisher access to live website data and support for the research community. The company serves clients in the web analytics and research sectors seeking clearer cookie transparency and streamlined recruitment for online studies, addressing issues related to how and who collects online data. Safecount has a history of product launches and partnerships, including the introduction of Veranda in multiple years and a collaboration with TagMan as part of its partnership program.